TSB | G50 Media

G50 RADIOTHE SOUND OF THE RIDE

One station a driver can play with virtually any passenger in the vehicle. Clean, current and comfortable — with personality, rhythm and soul.

Clean enough for the ride. Good enough for the playlist.

The Vibe

Designed for the passenger in the back seat.

G50 Radio creates a premium, comfortable environment. The music and programming can have culture, humor and soul without ever making a passenger uncomfortable.

CleanSmoothCurrentFunSmartPositiveProfessional

Who Is In The Car

It should work for every rider.

A business executive

A college student

A parent with children

A senior

A tourist

A couple headed to dinner

Someone headed to work

Someone headed to the airport

The driver should never have to panic and turn the station down because a passenger got in.

Music Standard

Clean by default. Not boring by accident.

Every track is chosen to carry the room — familiar enough to sing along, polished enough for a client, an elder or a child in the car.

Never programmed

Explicit sexual lyrics, excessive profanity, graphic violence, hateful content, or anything likely to create an uncomfortable rideshare environment.

What you will hear

Clean versionsRadio editsSoulR&BJazzNeo-soulPopAfrobeatsClean hip-hopInspirational / gospelIndependent artistsLegacy Music artistsThrowbacksFeel-good musicDriving musicMorning energyEvening / chill programming

Programming

More than music.

Short-form features between the records: useful, local and positive.

G50 Business Minute

Useful business information in 30–60 seconds.

G50 Money Minute

Simple financial and business education.

G50 What's Happening

Events, entertainment and useful cultural information.

G50 Local

Small-business discoveries in the community.

G50 Eats

Restaurant and food discoveries.

G50 Travel

Airport, tourism and destination content.

G50 Sports

Short sports updates and conversation.

G50 Media

Entertainment and original programming.

Legacy Music

Artist and music discovery.

G50 Good News

Positive community and business stories.

Passenger-friendly advertisers

RestaurantsHotelsTourismEventsSmall businessesProfessional servicesEntertainmentEducationTechnologyTravelCommunity organizationsG50 products and servicesDriver-relevant products and services

Advertising Standard

Spots that respect the ride.

Advertising is held to the same standard as the music. No disruptive, deceptive, offensive or overly aggressive creative reaches a passenger through G50 Radio.

Explore sponsorship

Driver Principle

The driver controls the experience.

The driver should feel

“I can leave this station playing.”

The passenger should feel

“This ride has a vibe.”

The G50 Radio Promise

CLEAN ENOUGH FOR THE RIDE.GOOD ENOUGH FOR THE PLAYLIST.

G50 Radio — Your Ride. Your Vibe. Powered by TSB | G50 Media. Built to Execute.